Canfab Products Ltd.

Canfab Products Ltd. is a 30+ year established fabrication company serving residential, commercial, and industrial clients in Edmonton.

Despite strong offline credibility, their digital presence was outdated, slow, and not structured for search visibility or lead generation.

Our objective was to modernize their online presence and build a scalable digital acquisition system from the ground up.

The Challenge

Before November 2024, the company had:

• An outdated website design
• Very slow loading speed
• Minimal service content
• No structured SEO foundation
• No Google Search Console or Analytics setup
• No digital advertising infrastructure

The website functioned more like a static brochure instead of a growth platform.

Our Strategy

We approached this project in three structured phases.

Phase 1: Website Rebuild

We redesigned the website with a focus on performance, structure, and usability.

Key improvements:

• Modern and professional UI design
• Clear segmentation for Residential, Commercial, and Industrial services
• SEO friendly URL structure
• Optimized service specific landing pages
• Improved load speed
• Conversion focused call to actions
• Tracking setup including Search Console and Google Ads

The goal was to transform the site into a performance driven digital asset.

Phase 2: SEO Foundation

Starting December 2024, we implemented a structured SEO strategy focused on long term visibility.

SEO results within 12 months:

• 162,000+ total impressions
• 1,550+ organic clicks
• Average position 34.9
• Strong branded keyword dominance
• Visibility for commercial intent keywords

The site moved from having no structured SEO presence to generating consistent search visibility in a competitive industrial market.

Phase 3: Google Ads Management

To accelerate growth, we launched and optimized Google Ads campaigns targeting high intent commercial keywords.

Performance results:

• 3,510 clicks
• 59,000 impressions
• 2.87 average cost per click
• 10,100 dollars ad spend managed
• 36 dollars daily budget

Maintaining sub 3 dollar cost per click in an industrial B2B niche demonstrates strong targeting and campaign optimization.

Ads continue to run as part of an ongoing acquisition strategy.

The Outcome

Within 12 months, Canfab Products Ltd. transitioned from:

• An outdated, slow website
to
• A structured, optimized, and scalable digital platform

The company now has:

• Established search visibility
• Consistent paid traffic flow
• Proper tracking infrastructure
• A modern website aligned with their industry reputation

The foundation is now in place for continued organic growth and scalable advertising.