Kirkland Roofing and Exteriors

Kirkland Roofing and Exteriors had an existing website, but it lacked structure, modern design, and search optimization. The site did not reflect the company’s professionalism or support consistent lead generation.

Our goal was to rebuild their digital presence and create a scalable system for seasonal lead acquisition.

The Challenge

Before March 2025:

• Outdated website design
• Weak service page structure
• No strong local SEO foundation
• No structured paid advertising strategy
• Limited visibility in competitive roofing searches

Roofing is one of the most competitive local service industries. Without strong SEO and optimized landing pages, ranking and generating leads becomes difficult.

Phase 1: Website Rebuild

We redesigned the website with a strong focus on:

• Service specific landing pages
• Local SEO structure
• Clear call to action placement
• Mobile optimization
• Conversion focused layout
• Proper tracking setup

The objective was to turn the website into a lead focused asset rather than a basic brochure site.

Phase 2: Local SEO Growth

Starting March 2025, we began structured SEO work focusing on:

• Local service keywords
• On page optimization
• Internal linking
• Content improvements
• Technical cleanup

SEO Results:

• 75,700 impressions
• 269 organic clicks
• Average position 34.3

For a newly rebuilt roofing site in a competitive market, this indicates strong indexing and keyword traction within the first year.

SEO work is ongoing to improve rankings and increase organic lead flow.

Phase 3: Seasonal Google Ads Strategy

Roofing demand increases during peak weather seasons. We launched Google Ads campaigns to capture high intent searches during peak months.

Google Ads Results:

• 768 clicks
• 38,000 impressions
• 2.02 percent CTR
• 4.54 average CPC

Maintaining a 4.54 cost per click in a competitive roofing market demonstrates efficient keyword targeting and budget management.

Campaigns were paused strategically during off season to control costs.

The Outcome

Within the first year:

• Modern, conversion focused website launched
• Search visibility established
• Paid campaigns generated high intent traffic during peak season
• Scalable SEO foundation built for long term growth

The company moved from having a weak online presence to having a structured digital marketing system aligned with seasonal demand.