Marino’s Plumbing
Website redesign for a nearly 30-year-old plumbing and heating company in Alberta. We rebuilt their outdated site with a modern design, 30+ optimized service and location pages, and a mobile-first build ready for SEO and lead generation.
A nearly 30-year-old trade business with an outdated website. See how we redesigned their online presence with a conversion-focused, SEO-ready website built for long-term digital growth.
Marino’s Plumbing & Heating has served residential and commercial clients across Sturgeon County and Fort Saskatchewan for nearly 30 years. With a strong local reputation built on trust, reliability, and certified workmanship, they were a well-established name in their community, but their digital presence didn’t reflect that.
Their existing website was outdated, slow, and not structured to support search visibility or convert visitors into leads. Our objective was to rebuild their online presence from the ground up and create a website that matches the professionalism and credibility they’ve earned over three decades.
The Challenge
Before the redesign, Marino’s Plumbing & Heating faced several digital limitations:
• Outdated website design that didn’t reflect their brand or reputation
• Poor mobile experience, critical for a service business where most visitors use their phones
• Slow page load speeds affecting both user experience and search rankings
• No structured service or location pages to support local SEO
• Limited ability to convert website visitors into calls or quote requests
Despite offering a wide range of services, plumbing, heating, cooling, gas fitting, and more, their website wasn’t doing justice to the depth of what they offer.
Our Strategy
Website Redesign & Custom Design
We completely rebuilt the Marino’s website with a professional, modern design that communicates trust and expertise at first glance.
Key design improvements:
• Clean, professional UI aligned with their brand identity
• Clear visual hierarchy guiding visitors toward calls and quote requests
• Prominent phone number and call-to-action placement throughout
• Trust signals integrated throughout: licensing badges, WCB certification, satisfaction guarantee, and financing options
• Real team and job site photography for authenticity
Service & Location Page Architecture
To give the website long-term SEO value, we built out a comprehensive page structure covering their full service offering and geographic reach.
This included dedicated pages for:
• 14+ individual plumbing services (from water heater installs to Poly-B pipe replacement)
• 10+ heating services (furnace install, repair, inspection, boilers, hydronic heating, and more)
• 4 cooling services including AC install, tune-up, and repairs
• 9 location-specific pages targeting Fort Saskatchewan, Sherwood Park, St. Albert, Gibbons, Redwater, and surrounding communities
This structure gives each service and location its own optimized page, the foundation needed for strong local search visibility.
Performance & Mobile Optimization
With trade service businesses, the majority of visitors arrive on mobile, often mid-emergency. We optimized the entire site for:
• Fast load speeds across all devices
• Fully responsive mobile layout
• Click-to-call functionality for immediate contact
• Clean navigation making it easy to find any service within seconds
The Outcome
Marino’s Plumbing & Heating now has a website that reflects their nearly 30 years of experience and positions them for digital growth.
The redesign delivered:
• A modern, professional online presence aligned with their brand reputation
• A fully structured service and location page architecture ready for SEO
• A mobile-optimized, fast-loading site built for high conversion
• A scalable digital foundation ready for future SEO and Google Ads campaigns
